I turn complex user flows into simple, intuitive experiences

Helping users make confident decisions through clear design

Hi, I'm Sheida

Product Designer

Open to new opportunities

I turn complex user flows into simple, intuitive experiences

Helping users make confident decisions through clear design

Hi, I'm Sheida

Open to new opportunities

I work with founders and product teams to take complex flows (booking, AI matchmaking, B2B onboarding) and turn them into experiences people actually finish.

Currently freelancing, open to product-design roles.

I use design to solve real user problems and deliver smooth, meaningful experiences.

Creative

Product

Designer

Available for new projects

UX/UI Design

Product Design

Creative Solutions

Alfa Upgrades

My Role: UX/UI Lead Designer

Designed a responsive experience to simplify complex information and help users understand services more clearly.

Selected UX Work

A selection of projects focused on simplifying user experiences and improving decision making

View Case Study

View Case Study

View Case Study

View Case Study

View Case Study

Latest Projects

Alfa Upgrades

My Role: UX/UI Lead Designer

Responsive website for an energy startup, focusing on showcasing cutting edge pipeline technology and building user trust.

Klotho

My Role: UX/UI Designer

Designed a fully responsive e-commerce website for a women’s clothing brand, focused on seamless shopping and mobile usability.

Saving Faces Skin

My Role: UX/UI Lead Designer

Redesigned a spa salon website to improve booking flow and create a calming, modern digital experience for skincare clients.

Style Up

My Role: UX Researcher/ UI Designer

Designed a fashion assistant app that helps users find personalized styles using AI-powered recommendations.

My Colleagues

What people I've worked with say about collaborating together

Sheida Aria